When you’re at the top, you don’t need a value prop

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Warby Parker quickly moved off of their “$95 Prescription Glasses” value prop, why?

• As creators of both the business model and category, they don’t have to reemphasize their value prop. Their value prop become ubiquitous enough that most consumers knew they could get affordable rx glasses from Warby Parker

• Their advertising effective enough for them to not have to focus on their value prop
  
  

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