How Twitter evolved from an app for friends to the pulse of the world.
Twitter’s original headline was:
Twitter is for staying in touch and keeping up with friends no matter where you are or what you’re doing. For some friends you might want instant mobile updates – for others, you can just check the web. Invite your friends to Twitter and decide how connected you want to be.
To say that Twitter’s value proposition and vision has changed is a massive understatement. Over its 20+ year history, Twitter evolved into one of the most influential social networks in the world. Not many sites or companies can use two words “happening now” and most of their users immediately understand what that means.
In the beginning, Twitter did not have a short and sweet message to describe themselves. Often, with novel technology, education takes precedence over brevity.