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May 25, 2022

How Stripe wins by ignoring 99% of people

  • Payment Processing for developers
  • Payments for developers
  • Payments infrastructure for the internet
  • Write for your audience: not everyone who reads this is going to understand what this means, but for developers who’ve tried to build payment infrastructure, they’ve experienced the pain firsthand and will be immediately intrigued.
  • Stripe doesn't need any context or marketing jargon because they know exactly who they’re targeting and what those people need to hear.