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May 25, 2022

How Notion “grew up” with its copy

  • Notion is the classic tale of starting small and growing into a bigger vision
  • Notion started by tackling a boring but very ubiquitous problem: documentation. Most folks settle for Google docs, Notion saw a better way with more customizable, block-based components
  • It had to grow out of just documents while holding onto its initial value prop.
  • You can observe that Notion tried to balance their changing product with their core value prop in the 2018 landing page.