Why Linear hasn't changed its headline in 3 years and why it works

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Linear is leveraging a rare thing in this world, consensus. Most tech folk either tolerate or hate the issue tracking tools they use, *cough cough Jira*. Because most users already hate the status quo, any solution that both acknowledges the status quo and offers something better is highly attractive. Enter Linear.
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They create a tension and a challenge for the user: see if our product lives up to our claim and shifts your paradigm on what an issue tracker could be
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Everything around their product needs to support and deliver on this claim: experience, design, support, etc.

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They’ve created a clear promise that customers will hold them to, and fortunately, they deliver.

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