Linear is leveraging a rare thing in this world, consensus. Most tech folk either tolerate or hate the issue tracking tools they use, *cough cough Jira*. Because most users already hate the status quo, any solution that both acknowledges the status quo and offers something better is highly attractive. Enter Linear.
They create a tension and a challenge for the user: see if our product lives up to our claim and shifts your paradigm on what an issue tracker could be
Everything around their product needs to support and deliver on this claim: experience, design, support, etc.
They’ve created a clear promise that customers will hold them to, and fortunately, they deliver.